Founded in 1998, the Southern Arizona Attractions Alliance, a 501(c)(6) non-profit organization, was created to develop innovative marketing techniques in collaboration with other Arizona tourism boards to enhance awareness of the variety of educational and entertainment activities available in our communities to cooperatively promote tourism and visitation in southern Arizona. Founding organizations included Old Tucson, Arizona Aerospace Foundation, Arizona-Sonora Desert Museum and Visit Tucson (MTCVB).
The mission of the Southern Arizona Attractions Alliance is to increase awareness of and drive visitation to the Alliance member attractions through marketing, education and advocacy.
Primary Marketing Vehicles
Tucson Attractions Passport
Tucson Attractions Map Brochure
Tucson Attractions Website
VIsitWidget – A planning ad for the Desktop and a app for your Smartphone
Social Media Postings
Co-Operative Advertising and Outreach/Advocacy
Annual Meeting with educational programming
Ambassador Showcase of the Attractions
Monthly Educational Topic
SAAA Pledge of Practice
Annual Meeting of Attractions
Protect the interests of the Southern Arizona Attractions
Partner with DMO’s, local and state governments, Chambers, Cultural Organizations and others.