Many of our Chamber Members have discovered the value of using social media to interact with the public, advertise event, and let everyone know what's happening with their business. There is another element that is often missed - that is a Business Page interacting with other Business Pages - this is important and here is why.
1. Like other Business Pages as YOUR Facebook page and increase your business reach
By liking a Facebook Page as your Business Page your page will get the Page’s posts in the newsfeed. If it’s an interesting post you can engage with it by liking it as your business, by leaving a comment or by sharing it as your business.
So, let’s say your Page were to like the Tombstone Chamber’s Facebook Page. Whenever we publish a new post, the post receives views from our followers. If your Page were to interact with one of our posts, our followers will see your action.
So, by liking other Pages and being a part of the discussions in the comments, other users will see your comments (which will give you a higher reach) and some of the users might find your comment so interesting that they will click on your link, visit your Facebook Page and if they like what they see… well, now they might like your Page.
2. Expand your community by interacting with other Pages
By liking other Business Pages you see not only what the businesses are focusing on and what they are posting, but you will also get the ability to interact with the Page, and their audience, as your Page. But it’s not only the Page’s audience that’s of interest for you.
Once you like a Page, you can also interact with it. Drop a note, mention the Page in a post, and get to know the people behind the Page. Example: Let’s say that I have a Facebook Page for my new business. I’m about to have a big grand opening party but I’m not really sure if anybody will come. One of the things that I can do is to use Graph Search to find some other local businesses, like these Pages, and build a relationship with the people behind the Page. When the relationship is solid, I could ask them if they could promote my party on their Facebook Page.
By interacting with Pages on a regular basis you will expand your community, attract new followers and potentially find new opportunities for business partnership.
3. Get inspired by other Page’s posts
Your Business Page's newsfeed lets the other business know what you are doing and this also gives the opportunity to have your posts shared.
We love browsing through the posts of Chamber Member’s Pages. We find awesome news, insightful information and funny images, we also find posts that went viral and posts that didn’t get any attention. The lesson here is to learn from each other. What’s working? What’s not? It is a great way for all of us to promote what we are doing.
Like other Pages as your Facebook Page – The Right Way - the Facebook posting area has a little flag in the lower right hand corner if you are making a comment and in the little flag is in the upper right hand corner if it is a new post. If you click that you can change your post to post as your business page.
As a Chamber Member Business - please interact and post on the Tombstone Chamber's Facebook Page. We want to hear from you!!!