Thinking out of the box to attract tourists of different generations
What a great weekend we had here in Tombstone last weekend. Showdown in Tombstone was well attended. Big Thanks to the Tombstone Vigilantes and the Tombstone Vigilettes for another community event.
We heard lots of positive comments about the weekend. A few questions came up about Steampunk and how it relates to “The Old West.” Well… it really doesn’t. What the Steampunk Ball and Parade does is open Tombstone Arizona up to an entirely different audience. This is a good thing! Creative events that bring new people to Tombstone is a BIG HURRAH!
In case you were wondering about Steampunk and where it comes from – Steampunk, before it became the full-blown sub-culture it is today, started out as a science-fiction sub-genre in the 1970s. Its fundamental inspirations go all the way back to 19th century Victorian writers, such as Jules Verne (author of 20,000 Leagues Under the Sea) and H.G. Wells (author of The Time Machine). Their tales of steam-powered dirigibles and Victorian-age settings have inspired, a century later, an aesthetically motivated and imaginatively driven alternative history in which the technology of the Victorian age reigns supreme over that of modern technology. The word “steampunk” was originally coined in 1987 by fiction writer K.W. Jeter but the term has gained wide appeal not only to describe literature and film but to denote a retro-future design sensibility.
What are Other Communities Doing to Attract Visitors
Dodge City, KS – http://www.visitdodgecity.org/
Deadwood, SD – http://www.deadwood.com/events/
Bisbee, AZ – http://www.discoverbisbee.com/BisbeeEvents2011.htm
Julian, CA – http://www.julianca.com/calendar.html
Colombia, CA – http://www.visitcolumbiacalifornia.com/calendar/
Jerome, AZ – http://jeromechamber.com/
Muskogee, OK – http://www.muskogeecommunitycalendar.com/events/cat/family
Oh….and this list can go on and on.
A common thread when you look through the various community events is that there are events and activities that appeal to a wide variety of interests and ages (Generational Marketing).
Marketing and creating events to the interest of our visitors – first what are the generations?
GI Generation: Born 1901-1926.
Mature/Silents (The Greatest Generation): Born 1927- 1945.
Baby Boomers: Born between 1946 and 1964.
Generation X: Born between 1965 and 1980
Generation Y/Millennium: Born between 1981 and 2000
Generation Z/Boomlets: Born after 2001
Knowing the generations, their similarities and differences help with creating events, activities, and experiences that appeal to each group.
The shift in marketing…or really the learning curve is how to market/reach the millennials. Here is a great short article: http://www.entrepreneur.com/article/246199
The key point regarding marketing to millennials is MOBILE . . . millennials look to their mobile device (phone/tablet) and/or social media (Facebook) for information about your business.
How is your event posted to the Chamber’s Facebook Page and Website?
The Chamber’s website and Facebook page isn’t managed at the Chamber office. It is managed by a Chamber member (Wowsers Web Design) who lives in Tucson – which is why it is important that your information is emailed to firstname.lastname@example.org.
Chamber member’s Facebook pages are regularly scanned for new information, engaging posts, upcoming events – if you don’t post – we can’t share – and we want to share your information.
Facebook isn’t our only source of gaining information. We also rely on YOU to let us know what is going on in your business or with your event or business. Send an email to email@example.com. This WILL ensure that there is an established line of communication if there are questions about your information.
Checkout the Chamber’s Webcam:
September 19/20: Tombstone Territorial Days
September 26: Tombstone at Twilight
Chamber Member of the Week – Sagebrush Inn, Tombstone
New and Returning Chamber Member
Friends of the San Pedro River
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